Dyson Cool AM07 Review

The Dyson Cool AM07 is worth buying if you want the quietest, safest and most polished bladeless tower fan available in the UK. It suits design-conscious buyers and homes with young children, and its key strength is genuinely hushed operation on lower settings. The caveat is price: at around £330 it costs three to four times more than bladed fans that move comparable air.

Design and build quality

The AM07 is unmistakably Dyson: a tall, bladeless loop on a weighted base, with a single magnetic remote that clicks neatly onto the top. There’s no cage to unscrew, no blades to dust, just two surfaces to wipe. For homes with young children or curious pets, that sealed design is a genuine safety and cleaning win, not just a styling flourish.

It feels solid and stable on both hard floors and carpet, and the controls are refreshingly simple: power, airflow up and down, oscillation and a sleep timer. There’s no app and no screen full of menus, which suits a fan that’s meant to fade into the background.

Airflow: smooth, not savage

Dyson’s Air Multiplier technology draws air in through the base and accelerates it out through the thin loop. The result is a smoother, more continuous stream than a bladed fan, without the faint chopping pulse you get from spinning blades. Across a living room the oscillation spreads that airflow well, and on higher settings it comfortably reaches a sofa from a couple of metres away.

It isn’t the most forceful tower fan we’ve tested, a few cheaper Dreo and Levoit models push more raw air on max, but the quality and evenness of the AM07’s airflow is a step above almost everything else.

Noise: its biggest strength

This is where the premium starts to justify itself. On its lower half of settings the AM07 produces a soft, broadband whoosh rather than a mechanical whine or rattle, and the absence of blades eliminates any chopping pulse entirely. The overall sound character is smooth and unobtrusive, making it one of the few tower fans we are comfortable recommending for light sleepers. Push it to the top two speeds and it does become clearly audible, but most people rarely need that level outside the hottest afternoons.

Running costs

The AM07 draws around 26W on lower settings and up to about 40W on higher ones. At around 26W, that works out to roughly 0.6p an hour at the Ofgem price cap of roughly 24-25p per kWh, so a full eight-hour night on a moderate setting costs well under 5p. Even pushed harder, running it all night comfortably comes in under 10p. Energy worries are not a reason to skip a fan.

Is the Dyson Cool AM07 worth it?

If you judge a tower fan purely on airflow per pound, no, you can buy two excellent conventional fans for the price of one AM07. But if you value quiet operation, safety, effortless cleaning and a design you won’t want to hide away, the AM07 earns its place. It’s the fan to buy when you want the nicest option rather than the cheapest.

For all-year use with heating capability, the Dyson Hot+Cool AM09 adds a thermostat and heater for around £400. For quiet cooling at a fraction of the price, the MeacoFan 1056 is the closest rival for bedroom use. For the best value across all price points, see our best tower fans roundup.

Dyson’s own product pages at dyson.co.uk are the most reliable source of up-to-date specs and availability for the full AM range.